Social media analytics refers to the process of pulling data from social media channels and analyzing digital marketing efforts and account performance. You’d usually need a social media analytics tool to gather and create reports for the ideal optimization process.
There are many avenues to be explored via social analytics insights. It’s like peeling back an orange to discover the segmented fruit within.
In fact, the insights found through social media analytics can inform every part of brand operations.
Imagine spending the past three months on your client’s LinkedIn Page when none of the posts generated traffic and quality leads. Unbeknownst to you, the YouTube videos that you created sporadically were actually the ones attracting your best customers.
A social media report shows the performance of your social media channels.
In terms of design, it varies. The report can be an Excel spreadsheet containing many data points or an attractive automated report (yes, it’s possible).
It’s pointless to create content for social media marketing campaigns if you’re not tracking your performance.
Imagine spending the past three months on your client’s LinkedIn Page when none of the posts generated traffic and quality leads. Unbeknownst to you, the YouTube videos that you created sporadically were actually the ones attracting your best customers.
