Home / Academy of Champions
Transforming Social Media Through Video
A two month content and video partnership that gave an educational academy the video presence its social platforms had been missing entirely
THE CLIENT
Academy of Champions is an educational academy that relies on its social media presence to reach prospective students and families. Digidweb was brought on for a focused, two month engagement to fix a specific gap in that presence.
THE CHALLENGE
Academy of Champions had no video content at all. Its social platforms were running on static posts only, at a time when video is what drives reach and engagement on every major platform. The academy needed a partner who could build a video presence from the ground up, quickly.
WHAT DIGIDWEB DID
Over a two month sprint, Digidweb took ownership of the academy’s content, covering:
Video shoots
Producing a mix of formats to fill the gap the academy had never covered, from campus and activity coverage to promotional and testimonial style videos.
Full content strategy
Planning what to shoot and post so the account moved from static images to a proper video-first content mix.
Paid advertising
Running ad campaigns to extend the reach of the new video content beyond organic followers.
THE OUTCOME
In two months, Academy of Champions went from having no video content to a working video content pipeline and a clear content strategy behind it. The static-only feed was replaced with a mix of video formats, backed by paid promotion to help the new content reach further than organic posting alone.
Project Details
Client
Academy of Champions
Industry
Education & Training
Country
Pakistan
Duration
2 Months
Services / Coverage
Social Media
Meta Ads
Content
From Zero Video Content to a Complete Strategy
From zero video content to a full video-first strategy, built and running in two months.
Honest advice. No pressure.